The Jeffersonian: Politicks, Sports, and Culture

Wednesday, October 19, 2005

Anheuser-Busch: You Play Beer Pong With Water!

Remember when I wrote this a couple of days ago?

Read the article and check out the faux rage Anheuser-Busch displays when they find out that people are playing Beer Pong with *gasp* beer, and not water as their 'official' Bud Pong rules dictates.

Well now we've got this:

Anheuser-Busch (BUD) will discontinue a national promotion called "Bud Pong," a drinking game the company says is supposed to be played with water.


Anheuser-Busch says the game's instructions called for water to be consumed during play, not beer, which is the company's main product.

"It has come to our attention that despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended," Anheuser-Busch spokeswoman Francine Katz said in a statement Tuesday.

Katz says the promotion was meant to provide a fun activity at bars.

Here's my question to Francine. Can you document any instances where Beer Pong was played with anything else other than a tasty alcoholic beverage? You know for brewers you guys are pretty uptight.